Puglia Overview

The coastline stretches from the dramatic cliffs of Polignano a Mare to the golden beaches of Salento, where hidden coves and turquoise waters invite you to swim, sail, or simply bask in the warmth of the southern sun. Inland, Puglia’s villages offer a glimpse into another world. Alberobello enchants visitors with its storybook trulli houses, Lecce dazzles with ornate baroque architecture, and the winding streets of Ostuni and Martina Franca reveal surprises at every turn.

Food in Puglia is a journey of its own. Handmade orecchiette pasta, creamy burrata, fresh seafood, and the region’s world-renowned olive oil and wines create a table rich in flavour and tradition. Pair these with a glass of robust Primitivo, and you taste the very heart of the land.

Life here moves with a rhythm of its own, where festivals fill the piazzas with music and dance, market stalls overflow with the colours of the season, and locals welcome travellers like old friends. Beyond the towns and vineyards, nature takes centre stage: rolling hills, sun-bleached plains, and the wild beauty of Gargano National Park beckon those eager to hike, cycle, or explore by car along stunning coastal roads.